Aveline Leg Shaver Now Available on Indiegogo

Todd here. Good news: the Aveline® razor is now LIVE on Indiegogo!

But instead of me telling you about it, I thought it would be best to introduce Lauren Gauthier who has been working hard to bring the Aveline to life on Indiegogo. Lauren is a travel blogger, beauty expert, brand advocate, producer, long-time shaving aficionado—and our VP of Marketing behind Aveline. She joined the HeadBlade® team in late 2017. She understands women much better than I do and has been instrumental in both the testing and marketing phase for this new venture.

Today, on launch day, Lauren will taking over the blog to tell you guys all about the Aveline razor. Here she is–Lauren, take it away. 


Thanks for the intro Todd.

I know all you HeadBladers out there are probably wondering what the heck this new Aveline razor is and what it can offer the women in your life. 

The Aveline razor will be to women’s leg shaving like the HeadBlade was to men’s head shaving. 

It’s the world’s first ever 5-way pivoting, 6 blade system for women. No other razor on the market has a pivoting head that smoothly pivots in 5 directions to hit the hardest-to-reach places on a woman’s body. 

As a longtime health blogger, I know what women look for, want and appreciate having in their beauty routine. Things like quality, consistency, simplicity, style, uniqueness. I’ve used lots of razors in my lifetime so far and sampled many over the years, including your basic shavers, disposables, even men’s razors. But I’ve never been as impressed with one as I have with the Aveline.  I mean, just watch this video about it. Need I say more?

Just think, if the woman in your life had an Aveline:

  • She wouldn’t complain about shaving. 
  • She would actually LIKE shaving.
  • She wouldn’t have to borrow yours.
  • She would have smooth legs for days with no missed hairs.
  • Best of all, you wouldn’t ever have to feel stubbly legs!

So pre-order an Aveline razor now so she’ll be the first to own it when it hits the mass market in June 2018. 

P.s. BTW, guys––Valentine’s day is coming up… so a pre-order of the Aveline razor kit might just be the best unique VDAY gift you’ll ever give. Hint, hint. (get early bird discounts when you sign up!).

Retail Update

Lately we’ve had a lot of emails concerning our departure from Walgreens.  It’s true; as of February 3rd we will no longer be supplying HeadBlade products to Walgreens nationwide.

This change has been in the works for a while and the new direction makes sense, for us and for you, as I’ll explain below.

Since we came out with the original HeadBlade in 1999 a lot has changed with retail and how consumers buy products.  When we first launched we sold our products online at HeadBlade.com and in select stores here in the Los Angeles area.

Our mission was, and still is, to get our products in the hands of headshavers.   Eighteen years ago the only option was to go into mass retail.  Even though HeadBlade had already been named by Time Magazine as one of the “Ten Best Designs” in the world in 2000, other magazines were reluctant to cover a product that was only available online.  They referred to companies like HeadBlade as  “dotcoms.” There was no choice; we had to get on store shelves.

Because only about 4% of men keep their heads shaved, both the retailers and our distributors understood we would not have the ‘turns,’ or sales, of a more general item.  Retailers like us because we’re a destination item; if the consumer knows they can only get HeadBlade from their store, the consumer will buy their other products during the same visit.  It worked fairly well for many years.  We were in Rite Aid for over a decade; the same with Walgreens. We stocked 1,000 Walmart stores at one point, and have been in CVS twice.

Then what changed?

Well, you did, for starters.

You started buying more items online.  Amazon Prime happened.  Ebay got popular.  Subscription sites sprouted up from the ground.

And our wholesalers also changed.  Originally contracted to supply HeadBlade products to small independently run retailers, our distributors were diverting product, selling it online, and undercutting our prices.

The landscape evolved.  The lines got blurred; and being in retail no longer meant offline or brick and mortar.  There are some very large companies that only sell online; their products never seeing a store shelf.

So we made the pivot.

Although we currently sell direct to CVS, Giant Eagle, and a couple of mid-size chains, we’re not opening up any new accounts.  Other than these existing accounts, we’re gearing up to be online only.  We have a subscription Shave Plan that has free shipping.  You can also buy HeadBlade products on Ebay, Amazon and, if you have PRIME, you’ll also get free shipping.

Which brings me to my last point.

“Continuity gives us roots; change gives us branches, letting us stretch and grow and reach new heights.” —Pauline R. Kezer

Our company consists of five employees, all whom are dedicated to our products and our customers.  We’re a team and we consider you part of it.  We want to grow.   And we’re going to grow.  Over the past two years we have been developing a leg shaver for women. This has been on the drawing board for almost a decade and, in 2015, while designing the MOTO,  we started the process for the new women’s line.

We’ve incorporated a lot of HeadBlade IP and new technology and expanded on it.  We’ve engineered an all-new blade system; no more adapters.  Just push a button and the blade comes out.  And it’s simple to reload the next blade.

In a few weeks we’ll launch an Indiegogo campaign to raise money for the new razor.  We’ll promote it via our site and social media. We’ll include you because hopefully you know a woman or two who would love to experience great design as it relates to getting silky smooth legs with ease.

And, as the paradigm shifts, we’ll be able to implement many of these improvements into future HeadBlades.  In 2019 you’ll be able to load, and unload, your HeadBlade blade cartridge with ease.  The women’s razor is going to lead the way, and we need your help.

You’ll see all of this on Monday, February 12th when we officially ‘unveil’ the new razor.  If you’re signed up for the HeadBlade newsletter you’ll see it before then.

Thanks again for your continued support of HeadBlade.

Todd Greene
Owner and Founder
HeadBlade, Inc.

New Improved MOTO!

At HeadBlade we’re committed to making the best head shaving products in the world.  You may be surprised we’re such a small company (five people) and that we’ve invested millions of dollars to design, develop, and manufacture our products. Simply stated; HeadBlade is our passion.

Once we put a product into production we do not stop improving its design.  Like any large company we make running changes and improvements based on testing, consumer feedback, and our commitment to excellence.

The new, award-winning MOTO, which was introduced at the end of 2016 has been revamped and we’re proud to tell you of some of the improvements, and how to spot them.  All HeadBlades that have been shipped via our site since June, consist of these modifications.

If you bought one via Amazon or one of the many retail outlets we supply, you may have one from an early production run. Whether you wish to upgrade is up to you; we just want you to be aware of improvements since they may address comments/concerns you had about the original run of MOTO’s.  Like any car manufacturer, we continually improve our current products while developing the next generation.

Below are factory renderings that show the improvements, which include:

1) Strong finger-ring material and more of a ‘closed-loop’ design which ensures a snug fit on any size finger.


2) Extruded gills on the outside of the vents. This is to help facilitate holding the razor in a more conventional manner while face or body shaving.


3) Stronger center shaft which will prevent ‘axle-break.’  We have had some customers break their units while changing a blade or adaptor.  This weakening of the shaft may not be immediately noticed and may disengage from the body while shaving. The actual cause is stress from blade changing.  We made a quick video a few months ago to show proper blade change for the MOTO.



As always, we appreciate your support as we strive to make the best headshaving products available in the world.  Which MOTO do you have?  The easiest way is to look for the extruded gills on the side of the unit.  If you see/feel them, you have the newest model.  All LE’s have the modifications.

Thanks again for being part of the HeadBlade Team.  If you have questions or comments please feel free to contact Todd Greene, Owner and Founder of HeadBlade. “Todd@HeadBlade.com”

Holiday Ship Schedule (and discount!)

It’s the last week before Christmas and, if you’re purchasing online, you pretty much have this weekend to submit an order.  This weekend we’re including a $5 off discount on all FedEx Express services, which includes

FedEx Express Saver® (3 Day Shipping)
FedEx 2Day®
FedEx Standard Overnight®

So please get your orders in so we can ship them out on Monday!!  Below is our holiday shipping schedule.

Enjoy the weekend!


Black Friday 2017!

It’s amazing that the holidays are already here!  It just seems like yesterday it was 70 degrees and sunny here in LA (it actually was sunny and 70 here).  But don’t let this warm spell keep you from getting into that holiday spirit. Purchase more than $30 on the site this weekend and get a free grey beanie!   You always need to keep the head warm!

Below is a rundown of all of our scheduled Black Friday deals.

The biggest news is the S4 MOTO is only $59.99 and if you buy it this weekend you’ll ALSO get the FREE HeadStand AND the FREE Beanie!!!

The sale will run through Tuesday morning, when we’re back in from the holiday weekend.  Thanks!

HeadBlade Black Friday
HeadBlade Holiday Deals!

New LE MOTO’s honor our servicemen and women!

HeadBlade is proud to announce three new Limited Edition members to the award-winning HeadBlade MOTO team; LE Fire Dept. MOTO, LE Police Dept. MOTO, and LE Military MOTO.

All three models are available exclusively at HeadBlade.com and were produced to commemorate the servicemen and women who protect our lives and our freedom.  Each is priced at $15, the same price as the current HeadBlade MOTO.


Another way we are honoring these three organizations is by teaming up with a non-profit related to each cause. To commemorate the new line-up, HeadBlade has partnered up with three non-profits and $1 of each Limited Edition MOTO purchase will go directly to the organization.

The Stephen Siller Tunnel to Towers Foundation (http://tunnel2towers.org/) benefits from sales of the Limited Edition Fire Dept. MOTO. “The Stephen Siller Tunnel to Towers Foundation is proud to be among those selected to partner with HeadBlade,” Andrew McClure, Marketing/Development Director said. “HeadBlade’s support of the men and women who wear the uniform to keep Americans safe is greatly appreciated.”

Sales of the Limited Edition Military MOTO will benefit the Travis Mills Foundation (https://www.travismills.org/). The Los Angeles Police Foundation (https://lapolicefoundation.org/) will receive $5,000 for the Limited Edition Police Dept. MOTO.

“At the Travis Mills Foundation, we always seek to align ourselves with partners who share our belief in veteran families. We are thankful to join forces with HeadBlade to support our servicemen and women on their road to a ‘new-normal’ in life after combat-injury. It is an honor to be a recipient of their generosity,” said Brandy Mills, Donor Relations for the Travis Mills Foundation.

“The LAPF is proud to partner with HeadBlade as it launches its LE Police Dept. MOTO and is grateful for the support they are providing to our men and women in blue,” said Cecilia Glassman, Executive Director.

Since 1999 HeadBlade has worked with, and donated product and funds to, the USO, Operation A/C, Operation Gratitude, March Air Reserve Base, among many others.

HeadBlade is a small privately owned company of only five employees.  We are proud to give back to those that serve our country and preserve our way of life.  We thank you.

FedEx SmartPost

We’re always trying to deliver products to our customers in the most cost efficient and expedited manner possible.  And we want you to have options for getting HeadBlade products delivered straight to your door.  We’re now excited to add FedEx’s newest offering “SmartPost” which is a joint venture between FedEx and USPS.  Essentially you’ll be getting FedEx shipping with USPS delivery to your door at a discount!

This blog will give you a rundown of all our of discount pricing options along with a comparison on the new offering to show ‘real world’ savings by using FedEx SmartPost!

First off, all of our shipping options are weight based, so the more creams you add to your cart, the more expensive the shipping.  To combat that we have created Shave Plans that give you FREE shipping with any repeat blade purchase.  In those shipments you can also include creams and other items and enjoy the same 100% discount. You just need to be on a 30/60/90 day replenishment schedule.  These are automated and can be cancelled at any time.

The second way we’ve made shipping FREE is by allowing any US/domestic purchase over $50 to qualify for FREE FedEx Home Delivery.  If you want to purchase once or twice a year, just make sure your basket (without tax) is over $50, you’ll get FREE shipping.

For those of you who have an Amazon Prime account, we understand the advantages of using this service.  If you do order from Amazon, please keep in mind our APPROVED Amazon partners; Etailz and MetaRetail.  You may see other HeadBlade items offered by various suppliers.  We strongly recommend you only on purchase on Amazon through our store or Etailz and Meta.  Amazon Prime offers FREE 2-Day shipping on Prime orders.

The newest, discounted, option on HeadBlade.com, as I mentioned above, is FedEx’s new SmartPost.  Here are a few scenarios which show actual ‘purchases’ and the shipping options.

We took a MOTO Kit and added it to the basket.  Then we decided to pick one city in each corner of the country; Maine, Seattle, California, and Miami, and compare rates.  They are below.  In most cases you will see a $2 discount with the new method.  Every penny counts!  Please note in this example there is a FREE bottle of SPF which adds weight (and postage) to the shipment.  If you didn’t want the free SPF you can remove it from the basket and the shipping cost will go down further!

Happy HeadBlading!

Maine California Miami Seattle

MOTO HeadCase

Since its introduction online last November, and in all Walgreens stores in February, the new HeadBlade MOTO has become the new standard in headshaving.

Not only has it found commercial success, it has already won a prestigious Red Dot Award 2017 out of Germany.  This international competition had over 5,400 entries from 55 countries and less than 250 products received awards.

For our previous HeadBlades we produced a nice hard travel shell called the HeadCase. For the motocross inspired MOTO Razor we felt the urge to create something even more special; the MOTO HeadCase.

This new HeadCase is designed after a real helmet.  We didn’t want to mess it up with print, or anything that would give away its contents, or that it even had any contents.  We want people to wonder why you have a cool tiny helmet in your dobb kit (or on your shelf).  This case only fits the MOTO and only does one thing; keep it safe in event of an accident.  $6.95 is a small price to pay to keep your razor safe and your head nick-free!!  Get yours today at HeadBlade.com!


HeadBlade Wins coveted Red Dot 2017 Award!!

Press release


HeadBlade MOTO Razor Wins Red Dot Award for Its High Quality Design

LOS ANGELES, CA – April 3, 2017 –After several days of assessing thousands of products from all over the world, the HeadBlade MOTO Razor received and merited the distinction, “Red Dot” Award Winner, for its industrial design marrying form and function in the bath.

The new MOTO Razor designed by HeadBlade President and Founder Todd Greene, cites an outstanding design the expert committee for the Red Dot Award: Product Design 2017 has recognised with the internationally with its sought-after seal of quality.

The new HeadBlade MOTO, now incorporating a fully rotational ball for added manoeuvrability, brings headshaving to a new level.  HeadBlade has been at the forefront of headcare since its first design in 1999. That model, the HeadBlade Classic, is in the permanent collection of MoMA in New York.

“The Red Dot winners are pursuing the right design strategy. They have recognised that good design and economic success go hand in hand. The award by the critical Red Dot jury documents their high design quality and is indicative of their successful design policy,” said Professor Dr. Peter Zec, founder and CEO of the Red Dot Award.

The significance of the international design competition, Red Dot Award: Product Design, with its headquarter in Essen, Germany is well-established internationally. It was more than 60 years ago a jury convened for the first time to assess the best designs of the day. Since then, an expert team has been awarding the seal of quality for good design and innovation to the outstanding designs of the year.

Manufacturers and designers around the globe were also invited to enter their products in the 2017 competition. The jury of around 40 independent designers, design professors and specialist journalists tested, discussed and assessed each individual product, awarding the Honourable Mention for a well-conceived detail solution, the Red Dot for high design quality and the Red Dot: Best of the Best for groundbreaking design. In total, the competition received more than 5,500 entries from 54 countries this year.

The Red Dot Award: Product Design 2017 will culminate in Essen on 3 July 2017. This is when the Red Dot: Best of the Best laureates receive their trophies during the Red Dot Gala award ceremony. At the subsequent Designers’ Night after-show party, the award winners will celebrate in the midst of all the prize-winning products in the Red Dot Design Museum Essen, and the Red Dot winners will receive their well-earned certificates. For five weeks, the special exhibition “Design on Stage” will present the awarded products of the year as part of the world’s largest exhibition of contemporary design.

The Red Dot Design Yearbook 2017/2018 also comes out on 3 July. The international reference work for award-winning design presents all of the year’s winning products. They will also be presented on the Internet, in particular in the online presentation, the Red Dot App and on the design platform Red Dot 21.

About the Red Dot Design Award:

In order to appraise the diversity in the field of design in a professional manner, the Red Dot Design Award breaks down into the three disciplines of Red Dot Award: Product Design, Red Dot Award: Communication Design and Red Dot Award: Design Concept. The Red Dot Award is organised by Design Zentrum Nordrhein Westfalen and is one of the world’s largest design competitions. In 1955, a jury convened for the first time to assess the best designs of the day. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name and brand of the award. Ever since, the sought-after Red Dot award has been the revered international seal of outstanding design quality. More information is available at www.red-dot.org.

About HeadBlade

Founded by Todd Greene in 1999, HeadBlade, Inc., is dedicated to making head-shaving easy, fast, and affordable. The original HeadBlade drew the attention of the press and began winning numerous awards and honors for its unique and ergonomic design, including the IDSA Silver Award, and Time Magazine named it one of the “Ten Best Designs of 2000.” In 2005 the HeadBlade Razor was put into the permanent collection of the Museum of Modern Art in NYC (MoMA) and is a permanent display item in the Museum of Ideas and Inventions in Barcelona, Spain.

Press contact at Red Dot:

Catharina Hesse
Communications Manager
Design Zentrum Nordrhein Westfalen
Gelsenkirchener Str. 181
45309 Essen

Phone: +49 201 30104-50